AGA: $1.39B to Go Down on Super Bowl 2025

The Philadelphia Eagles and Kansas City Chiefs are back at it for Super Bowl 2025. After meeting in Super Bowl 2023, the teams are once again at each other’s throats and the Eagles, who lost the previous title game against the Chiefs by a mere 3-point difference, are keen to enact their revenge.

The Eagles have a surplus of only one loss compared to the Chiefs’ two, and this Super Bowl contest is expected to be one of the closest matched in history.

Big Game to Bring in Big Bucks in 2025

The build-up for the Super Bowl weekend clash is already showing, according to estimates by the American Gaming Association which has pinned the incoming betting handle generated from legal sources at $1.39 billion.

AGA President and CEO Bill Miller has hailed the legalized gambling market in the United States and the role of licensed operators.

“No single event unites sports fans like the Super Bowl, and that excitement extends to sports betting, with this year’s record legal handle reflecting its widespread appeal,” Miller mused.

He said that the projected handle is also a sign of the positive impact the legal market has had, and argued that the benefits of regulating the sector were immense – from consumer protection to tax revenue and contributions to local communities.

Sports betting is huge in the United States right now with 38 states and DC having already launched legal sports betting markets according to the American Gaming Association. Yet, pinpointing the exact handle expected to be generated from the Big Game is still a moving target.

Super Bowl Bonanza Hard to Pinpoint But Huge Implications

Macquarie, an analyst, has just released a note to investor arguing that the betting handle is expected to actually hew closer to $1.7 billion, a significant uptick from the $1.4 billion suggested by the trade group.

Another analyst firm, Eilers & Krejcik is conservatively exploring $1.25 billion as a more likely target for the betting activity surrounding the event. The popularity of the Super Bowl contest has been quite pronounced in the United States, driving both engagement and new customers for sportsbooks.