Bet365 Has Entered Alberta Ahead of Its iGaming Launch

Bet365 has become the latest operator to join the Alberta iGaming market ahead of its launch. The growing interest in the province suggests that it may replicate the success of Ontario, which launched online gambling several years ago.

Bet365 Expands NA Footprint with Alberta Launch

Gaming and betting giant bet365 has become one of the latest operators to join the lineup of companies preparing to launch in Alberta once the local iGaming market goes live. This was made clear by the fact that bet365 was officially added to the Alberta Gaming, Liquor and Cannabis (AGLC) roster of regulated operators.

As a result, there are now more than 30 iGaming companies bracing for the launch of iGaming in Alberta in a few weeks’ time.

The addition of bet365 to the lineup makes perfect sense, considering the fact that bet365 is not only one of the biggest betting operators around, but also a top gaming operator in Ontario’s established market.

As the latest company to express interest in operating gaming in Alberta, bet365 has committed to stringently following the local rules, preventing harmful gambling and carefully monitoring its platform for suspicious activity.

The launch in Alberta comes a month after bet365 expanded its North American footprint with a launch in Michigan, which became the operator’s 17^th US jurisdiction.

Alberta Hopes to Mirror Ontario’s Success

In the meantime, Alberta prepares to launch iGaming on July 13. This is a major development for the province, which hopes that this launch will achieve several things.

One of the most important objectives of a legal iGaming market is to channel players toward a legal and regulated alternative. Online casino proponents argued that iGaming is already taking place across Alberta, with millions of Canadian dollars draining into unlicensed platforms that offer no customer protections.

Additionally, iGaming proponents cited the strength of the Alberta economy as a perfect fit for an online gambling market. Many hope that the province will replicate Ontario’s success, creating a significant boost for the local economy.

In other news, EveryMatrix, a content supplier for the iGaming sector, recently obtained a license from the AGLC.