Network Gaming, a B2B sports gaming and data platform has unveiled a new partnership with Better Collective, a leading digital sports media group. Under the new deal, Better Collective’s BolaVIP division helped Network Gaming launch its mobile gaming platform in Brazil.
Ligavip Offers Engaging F2P Games
According to the announcement, Network Gaming teamed up with BolaVIP, one of Brazil’s largest sports media brands, to launch its mobile-first gaming platform Ligavip in Brazil. According to the announcement, this launch marked a “bold step into new territory” for Network Gaming, which is among the many entities interested in Brazil’s fresh gaming market.
The announcement further said that the tie-up with Better Collective set the scene for a new category of mobile sports games, which Network Gaming would design to keep BolaVIP’s vast audience engaged.
The debut of Ligavip comes just in time for the soccer season in Brazil and has already delivered “standout early results.” According to the announcement, these included a 15% conversion rate from unique visitors to registered users to registered users in the opening weekend alone.
What makes Ligevip special is that, unlike traditional models, it is not tethered to betting. Instead, it offers a vast array of free-to-play games underpinned by multiple branded prizes, which include shopping vouchers for popular brands. To top it all off, players can see their performance in live leaderboards and compete with their loved ones or simply test the limits of their understanding of sports.
The launch of Ligavip aligns with Network Gaming’s overall platform strategy and ambition to grow in Brazil. The platform is underpinned by a variety of engagement features, including daily rewards, progression loops, leaderboards, and social mechanics.
All About Engaging Fans and Opening Up New Commercial Avenues
Harry Collins, Network Gaming’s chief executive officer, expressed excitement about the launch in Brazil. In addition to that, he was pleased with the opportunity to join forces with a sports giant, such as Better Collective. Collins noted that this partnership is certain to push his team’s platform “into the mainstream.”
This is a defining moment for us. It’s not just about great gameplay; it’s about creating sustainable entertainment ecosystems built around loyalty, fun, and fan connection.
Harry Collins, CEO, Network Gaming
Tomás Vaz de Carvalho, Better Collective’s chief operating officer for South America, also commented on the matter, saying that his team is thrilled to be working with Network Gaming.
This is about engaging fans in a fresh, rewarding way — and opening up new commercial avenues that align with global digital trends. Gaming is now a key pillar in many media strategies, and this partnership puts us right at the forefront.
Tomás Vaz de Carvalho, COO SA, Better Collective
Two months ago, Better Collective published its Q4 and FY 2024 results, highlighting favorable metrics. The company also announced a renewed focus on organic growth in key growth markets, such as the US and Brazil.