Catena Media Releases Annual 2024 Report, Highlights Transformation

The leading affiliation marketing services provider, powering online betting and casino operators across the globe, Catena Media, published its 2024 annual report. Released on Wednesday this week, the report highlighted a number of challenges and accomplishments that occurred during last year, while highlighting the company’s priorities for this year.

2024 Was Full of Transformative Tasks and Goals

The latest financial and business update highlights that Catena’s revenue in 2024 halted at €49.6 million ($53.5 million). The aforementioned result signaled a 35% decrease year-over-year. In 2024, the Adjusted EBITDA reported by Catena was €5.4 million ($5.8 million), pointing to a decrease of 79% when compared to 2023.

However, the company acknowledged the importance of 2024, during which it was able to undergo strategic transformation. This transformation streamlined a range of operations, addressing challenges and ultimately resulting in a notable decrease in costs, which were down by 39% in 2024.

The strategic transformation for Catena was completed under an entirely new leadership team. The company acknowledged this as a milestone achievement in its development. “The new leadership quickly identified key challenges, including declining revenues, lower CPA rates, high operating costs and challenging organic search conditions,” reads Catena’s 2024 annual report.

Addressing the aforementioned challenges, the company streamlined its headcount and terminated underperforming media partnerships. In addition, Catena focused on a product-led structure that impacted positively its core brands and leveraged a range of assets with the strategic goal of reducing debt and boosting its financial flexibility.

Complementing those processes, the company overhauled its technology infrastructure, boosting data management and collection, while growing its revenue streams and other vital processes. Catena Media added: “These strategic changes have already delivered improved margins by year-end, strengthening our ability to drive sustainable growth across multiple channels and positioning us for a return to organic growth in 2025.”

Catena Is Better Positioned to Pursue a Return to Growth

Manuel Stan, Catena’s CEO, spoke about the number of changes and challenges the company has gone through in 2024. He outlined that despite the headwinds, the company focused on the development of its strongest core brands and recorded notable improvement in profit margins. Those results, Stan said, are a testament to the effectiveness of Catena’s strategic initiatives. “With our new structure in place, we are better positioned to pursue a return to growth,” he explained in conclusion.

Focusing on the future, Catena highlighted that diversifying its revenue streams will be one of the key objectives for this year. The company added that it will aim at strengthening its market presence across North America with the help of “innovative strategies and partnerships in regulated regions.”

Sustainable revenue growth is expected to be achieved through the development of new products. At the same time, Catena will retain its focus on reducing debt.