Kick, a Stake.com-backed streaming platform, has unveiled yet another upgrade, introducing cross-platform streaming for its partners. This addition responds to a popular demand by content creators who target audiences across several platforms.
Kick Enhances Its Platform with Cross-Platform Streaming
Kick, which was launched a few years ago, has cemented itself as a fast-growing competitor to Twitch and YouTube Gaming. Boasting looser moderation, a lower charge for content creators, and less restrictive gaming content policies, Kick has quickly attracted many influential gambling streamers.
Some, however, have been reluctant to try out the platform, fearing that they could lose their existing audiences. This will now change as Kick confirmed that cross-platform streaming is making its way to the platform.
Cross-platform streaming means that content creators will be able to stream on other platforms at the same time. This will effectively allow its partners to earn more passive revenue.
The Feature Responds to Popular Demand
The launch, which was originally announced in February, was confirmed via a short video, which shows three lines lighting up. As a robotic voice narrates “Ready player one,” a purple line, alluding to the Amazon-owned platform Twitch comes alight. Then, the voice adds “Player two ready,” upon which a red line, alluding to YouTube also lights up.
Finally, a Kick-green light in the middle lights up as the voice proclaims “Player three has entered the game.”
Stream everywhere. Grow everywhere. Multistreaming is officially live for Kick Partners.
Kick statement
For reference, Twitch ended its exclusivity rules for partners in 2023. Prior to that, its contracted creators were prohibited from forming deals with other platforms.
Kick Changed Its Hourly Pay Policy
Kick has become something of a safer heaven for gambling streamers and their fans who were more or less chased from Twitch once the Amazon-owned platform enacted stricter rules on gambling content.
However, Kick recently introduced changes to its hourly pay policy, excluding the Slots & Casino category from the equation. This means that content creators streaming casino gaming and slots will no longer be eligible to receive hourly pay under the Partner program.
This change, however, addressed certain ethical concerns that by paying gambling streamers hourly, Kick would effectively encourage them to gamble more, potentially exposing them to gambling harm.
In early March, Bijan Tehrani, the co-founder of Kick, critiqued rival Twitch, saying that its standards are duplicitous with different users treated differently.