Kiron Signs Content Deal with Microgame for the Italian Market

Sport content company Kiron Interactive has further strengthened its position on the Italian market with the partnership deal it has signed with leading gaming service provider Microgame. The new strategic alliance will allow the virtual game producer company to roll out most of its content on the platform of one of the leading betting services in the country.

Virtual Racing & Football Games

The content collection Kiron will make available on Microgame’s platform includes its leading virtual horse racing, dog racing, and football games, as well as the upcoming introduction of Highlight Games’ Soccerbet product.

Expand Operators, Gain Popularity

The new deal will expand the number of gambling operators Kiron is working with, Lottomatica, Sisal and Eurobet among them, as Microgame is one of the leading betting services provider as for the retail, so for the digital vertical, to a large number of gambling operators, including Red Rake, Inspired Gaming, BetSoft, Pragmatic Play, and 1×2 Network.

“We are delighted to be partnering with Microgame, one of Italy’s leading platform suppliers. This partnership extends the distribution of our virtual content in the Italian market and raises our profile with new operators.”

Steven Spartinos, co-CEO, Kiron Interactive

Steven Spartinos emphasized that the deal Kiron signed with Microgame will further strengthen the popularity of the company’s virtual content offering among local bettors and gambling players, as Microgame offers turn-key betting services and a range of sports betting and casino products, both retail and online. The partnership will help Kiron continue to build on its expanding presence in the country, Mr Spartinos concluded.

Virtual Content Is Key

Microgame’s CEO Marco Castaldo expressed his delight at the partnership deal, stressing on the popularity of Kiron’s in-demand virtual offering, with a proven record of outperformance spanning over a number of years in the Italian market.

“Kiron’s attractive portfolio of quality virtual games will make a valuable addition to our platform and we expect our customers will see fantastic results in terms of player engagement and increased betting volumes across multiple channels.”

Marco Castaldo, CEO, Microgame

Kiron Interactive made its start in Italy back in 2013, initially approved to present interactive televised gaming, via cooperation with Vermantia Media Group, a leading service provider to the gaming and sports betting industry worldwide.

Kiron’s gaming content was distributed through Virtual Gaming TV channel as well as an in-shop delivered solution. The company’s virtual platform was the first to be tested on the Italian market.