LCKY Group to Acquire RoyalCasino for an Undisclosed Sum

LCKY Group (formerly Glitnor) has set out to acquire RoyalCasino, a leading online casino brand in Denmark. The former company projected that the arrangement could drive an EBITDA increase of up to 31%.

The Deal Will Expand LCKY’s Presence in Denmark

In its announcement, LCKY Group confirmed that it has entered into an agreement for the acquisition of RoyalCasino. The former company said that the transaction will reinforce its strategy of “disciplined, value-accretive expansion” while expanding its presence in a key European gaming market.

LCKY Group forecast that the acquisition will immediately contribute to its business metrics. According to its projections, acquiring RoyalCasino will boost its group revenue by 18-20% and its EBITDA by 29-31%. The agreement will also cement LCKY’s ability to drive long-term shareholder value.

LCKY Group added that the deal aligns with its multi-brand strategy. It also noted that the acquisition will provide it with a strong foothold in Denmark, while allowing it to launch the RoyalCasino brand in other regions, too.  

For context, RoyalCasino currently operates exclusively in Denmark. The company has established itself as one of the local leaders, making the acquisition especially beneficial for LCKY Group’s Denmark-facing strategy.

Both Companies Were Pleased with the Agreement

Company leaders hailed the agreement, with Richard Brown, chief executive officer of LCKY Group, calling the acquisition a “highly strategic and financially compelling” one. Brown emphasized that RoyalCasino boasts a strong market position and “high-quality earnings” in Denmark, which is a market that aligns with LCKY Group’s focus on regulated operation.

The transaction enhances our scale, strengthens our competitive position, and provides clear opportunities to drive synergies and long-term value creation. We look forward to working closely with the RoyalCasino team to realize these opportunities.

Richard Brown, CEO, LCKY Group

In the meantime, Per Petersen, CEO of RoyalCasino, said that he is looking forward to pairing his team’s experience in Denmark with LCKY’s international scale and “iGaming pedigree.” According to him, the transaction is sure to benefit both parties.

Our industry is characterised by high levels of innovation and competition, and here we see the combination of RoyalCasino’s local expertise and LCKY’s international scale and iGaming pedigree as an excellent recipe for shared success. We look forward to introducing LCKY to our Danish customer base.

Per Petersen, CEO, RoyalCasino

The financial aspect of the deal was not disclosed, but LCKY Group noted that it is subject to customary regulatory approvals. If cleared, the deal will close in H2 2026.