The global market took a hit last week after President Donald Trump’s sweeping tariffs shook investor confidence, triggering a major sell-off and erasing trillions in wealth across U.S. markets.
These tariffs, which will likely drive up the cost of nearly everything from consumer goods to raw materials, are also expected to impact operating costs for many businesses, including Atlantic City’s gambling industry, which features nine casinos.
However, some industry leaders believe there might be a bright side for the seaside resort town.
The Silver Lining
“I think a lot of people will consider Atlantic City because it is close as a destination,” said Mark Giannantonio, president of the Casino Association of New Jersey and head of Resorts Casino Hotel, in a conversation with Casino.org.
His thinking is simple: when people feel economic pressure, they start looking for getaways that won’t break the bank.
More gamblers might opt for a shorter, more budget-friendly drive to Atlantic City rather than booking a flight to Las Vegas.
“It’s an easy drive [for many]. Gas prices have been relatively stable. And our room rates, relative to some of the bigger non-gaming markets, are really of value to people who are paying cash,” Giannantonio added.
According to state gaming regulators, the average nightly rate for a casino hotel room in Atlantic City was $183 last year.
Ocean Casino Resort topped the list at $281 per night, while Golden Nugget offered the most affordable stay at $111.
“We’re Really Perceived As a Value”
Despite the economic uncertainty, Giannantonio remains optimistic about the city’s future, describing the local casino industry as “better capitalized” than it’s been “in decades,” and predicting “a true renaissance” ahead.
He believes Atlantic City still delivers unmatched value for both vacationers and corporate events, especially compared to cities like New York or Philadelphia.
“We’re really perceived as a value,” Giannantonio said. “Our restaurants provide a great, significantly high experience for the price we charge compared to New York or Philadelphia.”
Entertainment continues to be a major draw, with a summer schedule he expects to outperform last year’s. “Boardwalk Hall will have a number of shows that can draw 13,000 people,” he said.
Following extensive beach restoration, visitors can once again enjoy the sand. “Last summer, we had no beach on the north side. We have a brand new beach. It’s beautiful,” Giannantonio noted.
In an attempt to boost tourism even more, Visit Atlantic City and DO AC have merged, creating a more unified brand and a message expected to resonate better with business and leisure travelers alike.
According to the agency, spring highlights will include important shows from Jerry Seinfeld, Kelly Clarkson, Zac Brown Band, MJ Live, Lynyrd Skynyrd, and others.