New Report Estimates $1.7B to Be Wagered Legally on Super Bowl 2025

Trying to pinpoint the exact sports wagering handle generated from the biggest event of the year – the Super Bowl – is often a thankless task. Yet, most analysts eventually arrive at the roughly same conclusion, give or take several hundred million dollars.

Macquarie analyst Chad Beynon is among the latest people to offer insight into Super Bowl LIX and the expected total handle generated from the single-biggest gambling event in the United States.

Macquarie Hazards Guess as to What Super Bowl Handle Will Be

With an estimated 160 million Americans expected to place a wager on Super Bowl 2025, Beynon believes that the total handle could reach $1.7 billion from the legal market alone.

An estimated 11% of US adults will be betting at least $100 on the final game of the season. The Super Bowl will also offer a reprieve from a few months during which punters seemed to outsmart sportsbooks and consistently win more than initially expected by companies.

Yet, Beynon’s numbers are not the only game in town. Eilers and Krejcik, another respected market analyst that specifically focuses on analyzing gambling trends in the United States, is predicting a figure closer to $1.5 billion, although the firm admits that it is conservative in its estimates and erring on the side of caution.

On the other hand, the American Gaming Association is estimating $1.39 billion placed in wagers on the outcome of the title game. These predictions track. Macquarie also cautions that sportsbooks are betting on the game to not have too many overall points scored, as this could deal another blow to operators.

The Super Bowl is important for a number of factors. For starters, it is a huge source of revenue for companies during their first quarter.

Biggest Game in Sports Has Huge Implications for Sportsbooks

On the other hand, the Super Bowl is another excellent opportunity for companies to acquire new customers which tend to stick around and become paying players over the coming months and years.

Beynon similarly touched on the exposure of technological providers such as Genius Sports, arguing that they are fairly insulated because they do not necessarily collect revenue based on the odds results, but rather on the activity associated with betting markets in general. On this count, they should do well all the same.