NOVOMATIC, one of the largest gaming technology companies in the world, has announced a new tie-up with Harvest Gaming. This partnership was hailed as an important step for the former company’s growth in Asia.
Harvest Gaming Is a Perfect Fit for NOVOMATIC
According to the announcement, NOVOMATIC penned a major distribution partnership with Harvest Gaming. As a Singapore-based entity, the latter company will help its new partner reinforce its local presence and continue its overall growth in Asia.
In its official release, NOVOMATIC emphasized that this is consistent with its “long-term commitment to international growth through strong regional collaborations.”
Per the deal, Harvest Gaming will distribute NOVOMATIC’s cutting-edge games to casino operators in Singapore, Malaysia, and Vietnam. Harvest Gaming, which boasts significant experience in these markets, was described as “ideally positioned” to support NOVOMATIC’s local expansion.
According to NOVOMATIC, the deal will expand its global distribution network while enhancing its ability to respond to consumer needs and demands in “one of the most dynamic regions” in the global gaming sector.
Global Powerhouse Meets Local Leader
Executives commented on the partnership, with Harvest Gaming’s general manager, Alfred Hwee, expressing delight about the opportunity to serve as NOVOMATIC’s local distributor. Hwee praised NOVOMATIC for its incredible commitment to innovation, quality and reliability, saying that this aligns with his team’s business philosophy.
We look forward to working closely with the NOVOMATIC team to support our customers and drive mutual growth in Southeast Asia.
Alfred Hwee, general manager, Harvest Gaming
In the meantime, Michael Barsin, NOVOMATIC’s sales manager, said that his company is delighted to partner with Harvest Gaming. He lauded the latter company as an outstanding regional company with a deep understanding of Asian markets. Thanks to this, the NOVOMATIC team deemed Harvest Gaming to be a perfect partner.
Their [Harvest Gaming’s] deep understanding of the regional markets and dedication to supporting our customers make them excellent representatives of the NOVOMATIC brand. This partnership will allow us to serve operators in Singapore, Malaysia, and Vietnam better with our tailored, high-performance gaming solutions.
Michael Barsin, sales manager, NOVOMATIC
NOVOMATIC Secured License in UAE, Set Out to Acquire Viking Casinos
A few days ago, NOVOMATIC secured a supplier’s license in the United Arab Emirates, putting it in a favorable position to capitalize on the country’s emerging gaming market. The Gaming Related Vendor License – Tier 1, which was issued by the General Commercial Gaming Regulatory Authority, will create another staging point for NOVOMATIC’s growth in Asia.
Earlier this year, NOVOMATIC set out to acquire French casino group Viking Casinos. The acquisition, which was still subject to certain regulatory conditions and approvals as of the time of the announcement, would expand the casino giant’s presence in France and Europe as a whole, further reflecting NOVOMATIC’s international approach.