PropSwap Strengthens Mississippi Foodhold Via Bally Bet Deal

The secondary market for active sports wagers founded in 2015, PropSwap, has just announced an exciting new partnership with online and retail sportsbook Bally Bet. 

As per the terms of the fresh agreement, the sportsbook that is part of Bally’s Interactive is now an official partner for PropSwap’s multi-property operations within the largest secondary market for sports betting in the U.S.

Refresh for Hard Rock Biloxi and Bally’s Vicksburg 

The partnership, which kicked off today on March 27, just in time for the round of 16 in both the men’s and women’s college basketball tournaments, will focus on two Bally Bet locations in Mississippi: the Hard Rock Hotel and Casino Biloxi and Bally’s Vicksburg. 

The goal is to offer sports bettors new and innovative ways to place bets while boosting activity at these sportsbooks. 

Given PropSwap’s rich database of North American users and Bally Bet’s impressive stronghold in The Magnolia State, the new deal is expected to add extra excitement to the betting world.

As part of the agreement, Bally Bet has become PropSwap’s preferred sportsbook in Mississippi. 

While the partnership in itself is expected to drive more betting action at Bally Bet locations, special emphasis has been put on the secondary market that PropSwap provides. 

Namely, bettors will be encouraged to place wagers with the confidence that, provided their bets gain value, they can sell them early to lock in a profit.

According to PropSwap’s data, over the past decade, bettors have shown a tendency to wager more and place more futures and parlays when they knew they would be given the option to sell their tickets for a fair price. 

This type of flexibility has now almost become a sine qua non factor for bettors looking to place larger bets. 

PropSwaps, Changing the Game

Luke Pergande, chief executive officer and founder of PropSwap, shared his thoughts on the partnership. 

He commented that, since the overturn of PASPA in 2018, PropSwap “has had a unique opportunity to create an experience that not only benefits sportsbooks but also gives customers a better edge.”

The CEO went on to explain the way they have “changed the game,” meaning that bettors’ wagers no longer need to win for them to get paid. “They just need to improve. And we’re thrilled that Bally Bet shares that vision with us,” he added. 

PropSwap also recently welcomed Dustin Gouker as an advisor to the company, warmly embracing the expert with over 10 years of experience in the gambling industry to the team. 

“PropSwap has been a real leader in sports betting, and I’m excited to contribute to the company’s growth,” Gouker said. 

“Deals like this with retail sportsbooks in states with legal sports betting show just how much Luke and his team have accomplished and their commitment to growing the regulated industry.”, the new advisor added. 

At the start of March, Bally’s Corporation introduced a new initiative for Problem Gambling Awareness Month, emphasizing its goals to offer safe and responsible gambling.