Rivalry Seeks Strategic Opportunities, Initiates Review

Rivalry, a gaming company describing itself as “the leading sportsbook and iGaming operator for digital-first players,” has unveiled a new strategic initiative. According to the company, it has onboarded the services of a third-party advisory firm to explore strategic opportunities.

In addition to that, Rivalry announced that it has secured a new loan.

Rivalry Considers Strategic Opportunities

As per Rivalry Corp.’s official release, the operator’s board of directors has initiated a review of strategic alternatives. The company’s objective is to optimize its business in order to maximize long-term shareholder value.

To that end, Rivalry has teamed up with XST Capital Group, which will serve as the operator’s advisor. XST Capital was described by Rivalry as a “boutique investment bank focused on the digital sector.

The strategic review will see Rivalry’s board of directors work alongside XST Capital to ensure that the company is best positioned to maintain its growth momentum and innovation efforts.

The initiative aligns with Rivalry’s broader commitment to prudent corporate governance and its continued work to expand its market share.

Steven Salz, Rivalry’s co-founder and chief executive officer, commented on the initiative, saying that it is a natural step for the company. Salz emphasized that his team remains committed to generating value for its investors.

We have built a strong foundation in the online gaming sector, delivering an exceptional experience for our players while driving operational excellence. This review is a natural step in assessing how we can best create long-term value for our stakeholders while continuing to enhance our world-class gaming platform.

Steven Salz, co-founder & CEO, Rivalry

The Company Secures Loan from Its Senior Lender

In addition to its strategic review, Rivalry also announced that it has secured a $650,000 principal amount senior unsecured loan from its existing senior lender.

Rivalry clarified that this loan will mature on September 30 this year. The company also noted that the loan has an interest rate of 10% a year.

According to Rivalry, the loan will provide its team with much-needed flexibility to pursue a variety of strategic initiatives.

Rivalry Remains a Leading Innovator

Earlier this year, Rivalry, which has always sought to remain ahead of the curve when it comes to technology and innovation, added US President Donald Trump’s official Solana cryptocurrency $TRUMP as an accepted payment method. This came less than 24 hours after Trump released the crypto token.

Rivalry clarified that the addition of $TRUMP came ahead of Trump’s inauguration in order to capitalize on the attention-monetized nature of memecoins. Commenting on the matter, Salz said:

Rapidly deploying $TRUMP as a deposit method in less than 24 hours is a testament to our ability to identify and lean into these universal cultural moments, layer it into our core crypto gambling experience, and deliver first-of-its-kind experiences to our users.

Steven Salz, co-founder & CEO, Rivalry

Last year, Rivalry reduced its workforce amid a continued effort to shift its focus. The company announced its intentions to double down on the VIP sector and capitalize on high-value customers.