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Sports
August 23, 2023
ASA Backs William Hill in Ads Ruling Involving Former Athletes
ASA originally addressed the matter as it suspected that the involvement of Savage in a brief video excerpt posted on Twitter in February 2023 broke the CAP Code. Specifically, ASA contended that Savage is a sports figure that holds a strong appeal with younger audiences, which was a direct breach of the advertising rules in […]
Industry
August 16, 2023
ASA Chastises bet365 for Irresponsible Advertising
bet365’s irresponsible advertisement featured on the Sky Sports Premier League X (formerly Twitter) account, drawing attention to its content and messaging. Despite the operator’s arguments that the ad did not violate any rules, the ASA banned it in its current form but did not enforce any additional penalties. The authority’s decision further reinforces its commitment […]
Industry
August 14, 2023
Concerns Grow as Gambling Ads Penetrate FPL Community
The world of online gambling has set its sights on the avid players of Fantasy Premier League (FPL), a virtual football game with a significant following among children and young adults. Gambling Advertisements Infiltrate FPL Podcasts and Platforms According to a recent investigation by the BBC, gambling advertisements and promotions have found their way onto […]
Industry
July 21, 2023
ASA Publishes 100 Children Report Follow-Up
The United Kingdom’s Advertising Standards Authority (ASA), released a follow-up to its 100 Children Report. According to the company, there has been a significant improvement in advertisers’ efforts to prevent online gambling ads from being displayed to children. The ASA published the original 100 Children Report in November last year, highlighting the prominence and impact […]
Lottery
July 12, 2023
UK’s CAP and BCAP Post Technical Changes to the Lotteries and Under-25s Rules
The UK Committee of Advertising Practice (CAP) Code and the British Code of Advertising Practice (BCAP) unveiled technical updates to their rules on lotteries advertising. The two bodies noted that the changes will not have an impact on advertising policy and practice and are instead intended to make the rules clearer for Code users. In […]
Industry
July 12, 2023
Ladbrokes Once Again under Fire by ASA over Promoted Tweets
Two promotional messages from Ladbrokes’ Twitter seen between January and February this year caught the attention of the regulator in charge of advertising in the UK, the Advertising Standards Authority (ASA). One of the messages included two images of Eddie Howe, the famous Premier League manager along with a large “V” between them and the […]
Industry
July 5, 2023
ASA Finds Ladbrokes Ad with Jake Paul “Irresponsible”
An ad that featured the famous YouTube star and boxer, Jake Paul, captured the attention of the Advertising Standards Authority (ASA), the UK’s regulator in charge of advertising. In a post on Twitter from February, the leading betting and gaming operator, Ladbrokes, submitted a poll asking the audience to predict what can Paul expect after […]
Legal
June 14, 2023
ASA Rules in Favor of bet365 after Youth Advertising Allegations
The authority’s decision comes amidst growing concerns about the potential influence of gambling advertisements on vulnerable individuals, particularly the country’s youth. Despite bet365’s recent controversies, the ASA found the operator innocent this time, noting that boxing primarily appealed to mature audiences and Eubank Jr.’s followers largely consisted of individuals over 18. The Operator Did Nothing […]
Legal
May 17, 2023
Kwiff Faces ASA Sanction for Underage Marketing Violations
The UK Advertising Standards Authority (ASA) discovered a Kwiff ad right next to an article on the Portsmouth FC website, urging young people to join the Junior Blues. The operator denied the accusations, noting that its online marketing software specifically avoided targeting minors. However, The ASA refused to change its decision, stating the circumstances surrounding […]
Industry
April 19, 2023
ASA Justifies Ruling against a Gambling Ad from BetVictor
The Advertising Standards Authority (ASA), the United Kingdom’s advertising regulator, announced it upheld its ruling against BV Gaming, a company trading as BetVictor in the country. The complaint relates to a paid ad on the social media platform Facebook. Back in January, an ad for BetVictor on Facebook featured Jordi Alba and Sergio Busquets, two […]
