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Business
April 30, 2024
Sharp Gaming Migrates to Betfred, Rebrands to Betfred Technology
Sharp Gaming is a technology developer focusing on the gambling sector which launched seven years ago. Since then, the developer has benefitted from more than £100 million ($125.2 million) in funding from Betfred’s chairman, Fred Done, culminating with the absorption of Sharp Gaming by Betfred. The strategic migration was completed last week and as a […]
Industry
January 29, 2024
The Dones and the Coates Rank among UK’s Biggest Taxpayers
Gambling industry representatives have once again appeared at the top of The Sunday Times’ Tax List. The 2024 edition of the list shows that the owners of Betfred and bet365 occupy two of the five top spots. Outclassing celebrities such as Harry Potter author J.K. Rowling (31st place) and singer Ed Sheeran (32nd place), Fred […]
Industry
January 5, 2024
Betfred Extends Epsom Partnership, Pledging Enduring Support
Betfred, the renowned UK-based bookmaker, has extended its partnership with The Jockey Club, further solidifying its support for The Derby Festival, set at Epsom Downs. The renewed collaboration secures Betfred’s involvement with The Jockey Club until at least 2026 and should be welcome news for fans of the sport. The Two Parties Strengthen Their Collaboration […]
Industry
December 20, 2023
ASA Upholds Ruling against Betfred over Ad Placement
The regulator in charge of advertising across the United Kingdom, the Advertising Standards Authority (ASA), challenged whether an advertisement of Betfred that aired back in April was directed toward individuals under the age of 18. The advertisement in question was streamed during the PrestonPlayz program, popular for its content including games such as Minecraft, on […]
Casino
November 20, 2023
Betfred Launches First-Ever Festive Ad, Promoting £5M Draw
The leading betting and gaming operator that is recognized around the globe, Betfred, announced the launch of its first-ever Christmas advertisement, promoting a special festive draw. Released on Monday, the new advertisement promotes Betfred’s special holiday £5 million ($6.2 million) giveaway. Ultimately, the campaign seeks to make five Betfred customers millionaires this Christmas. To create […]
Industry
November 1, 2023
Betfred Tweets with Anthony Joshua Under Fire by the ASA
Last year, the Advertising Standards Authority (ASA), the regulator in charge of advertising across the United Kingdom, strengthened its rules for gambling advertising. Announcing the new stringent measures sought to reduce the possibility of advertisements of gambling products to appeal to underage individuals. At the same time, gambling licensees must adhere to the established rules, […]
Business
October 12, 2023
Betfred and SIS Ink Deal for Greyhound Racing Coverage
The leading provider of content and supplier of live betting services, powering betting and gaming operators across the globe, Sports Information Services (SIS), announced a new multi-year partnership with the leading operator, Betfred. Announced Thursday, the new deal ensures that the operator will continue to have access to round-the-clock greyhound racing content covering competitions across […]
Sports
October 10, 2023
Betfred Continues Its Love Affair with Rugby, Extends Super League Deal by Three Years
Leading betting operator Betfred has announced an extension of its partnership with the Super League, the top-flight rugby league in Europe and the United Kingdom. As a result, the gambling company will continue to serve as a sponsor for another three years. The operator first joined forces with the league in 2017. Eventually, the two […]
Business
September 25, 2023
Mark Stebbings Plans to Step Down from COO Role with Betfred
The leading gaming and sports betting company that has a rich history of more than 50 years and operates more than 1,350 betting shops, Betfred, would soon have to start looking for a new group chief operating officer (COO), after Mark Stebbings, who currently holds the role, announced his plans to leave the company. The […]
Business
September 14, 2023
Betfred USA Selects Kresimir Spajic for CEO Role
The global gaming operator that has a strong presence in Great Britain with its 1,350 betting shops, Betfred Group, announced a new senior-level appointment, strengthening its operations in the United States. On Thursday, the company revealed that it hired the seasoned executive with a track record, Kresimir Spajic. Joining Betfred’s C-suite, he was appointed to […]
