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Business
March 10, 2025
BetMGM Unveils £500K Giveaway as Cheltenham Festival Looms
As the highly-anticipated Cheltenham Festival looms, BetMGM has unveiled a very special promotion. According to its announcement, the operator will host a raffle where it will award some £500,000 to its luckiest customers. Bet £2 for a Shot at £250K According to BetMGM UK, two of its customers will scoop up prizes of £250,000 each […]
Industry
March 6, 2025
RMG & Playtech Sports to Offer In-Play Bets on the Cheltenham Festival
Racecourse Media Group (RMG) and Playtech Sports have teamed up to power the Cheltenham Festival with in-play markets, raising the excitement ahead of the highly-anticipated event. According to the former company, this would mark the first time betting shop punters will be able to bet in-play on full win markets on horseracing’s biggest betting event. […]
Industry
October 24, 2024
William Hill Supports UK Horseracing With Cheltenham Festival Sponsorship
William Hill has been unveiled as the new sponsor of the prestigious County Handicap Hurdle at the Cheltenham Festival, marking a return to a marquee event in the world of jump racing. The race, scheduled for Friday, 14 March 2025, will form part of Gold Cup Day, the grand finale of the Cheltenham Festival. It […]
Industry
July 31, 2024
ASA Dismisses Complaint against Coral Digivan Ad in Cheltenham
The UK Advertising Standards Authority (ASA) has evaluated a somewhat controversial ad promoting the products of betting operator Coral. However, the ASA decided that the billboard ad did not violate its rules. The advert in question was mounted on a digital billboard on a parked van in Cheltenham. It was published ahead of the Cheltenham […]
Sports
March 21, 2024
Flutter’s UK, Irish Brands Record 35M Bets during Cheltenham Festival
Last week, the Cheltenham Festival, one of the most-anticipated world-class racing events in the United Kingdom and Ireland, wrapped up. Considering the importance of the four-day Festival, sports books have been preparing for a significant time to ensure a seamless and enjoyable experience for bettors and racing fans alike. Not unexpectedly, the Cheltenham Festival was […]
Industry
February 22, 2024
Coral Launches Milestone Promotional Campaign Ahead of Cheltenham Festival
Leading UK bookmaker Coral has unveiled its new brand campaign, “We’re Here For It,” featuring a series of TV ads focusing on horse racing and gaming. This campaign, the first by Wonderhood Studios since they became Coral’s lead creative agency, unites various types of racing, sports, and gaming fans through their shared passion. The TV […]
Industry
January 18, 2024
Bet365 Unveils NRNB Deals for Cheltenham Festival
As the Cheltenham Festival approaches, bet365, a leading casino and betting operator, confirmed that it will once again offer Non-Runner No Bet (NRNB) markets for this year’s edition of the event. NRNB is a simple concept whereby punters’ bets are voided if the horse they wagered on does not show up for any reason. This […]
Sports
March 9, 2023
SSG to Create a Cheltenham Festival Content Hub for Sky Betting and Gaming
Spotlight Sports Group (SSG), a leading provider of sports tech, content and media, has unveiled a new agreement with the UK-based operator Sky Betting and Gaming. Under the agreement, the supplier will develop and manage a Cheltenham Festival racing content hub for the gambling company. This is not the first time the two companies have […]
Sports
March 8, 2023
BetUK Appoints Akinfenwa as Brand Ambassador in Time for Cheltenham Festival
UK’s fastest-growing sportsbook in 2022 has chosen soccer icon and cult hero Adebayo Akinfenwa to represent it right ahead of the start of the much-anticipated sporting event that will take place between March 14-17, 2023. Akinfenwa Joins Jockey Legend Scudamore and Golden Boot Winner Sheringham The betting brand that offers odds for the most beloved […]
Sports
January 30, 2023
Bet365 Launches NRNB Markets for All Cheltenham Races
Gambling giant bet365 has announced that its Non-Runner No Bet (NRNB) markets for this year’s Cheltenham Festival are now live. Extra markets were launched today, January 30, allowing punters to place safe bets on every single race of the racing event. Bet365 Provides Players with Much-Needed Safeguards The launch follows the success of earlier NRNM […]
