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Business
January 22, 2025
LiveRamp and Mohegan to Launch Pioneering Casino Media Network
NYSE-listed data collaboration platform used by some of the most innovative companies on the planet, LiveRamp, has announced a fresh partnership with Mohegan, a global leader in casino and entertainment. The two will launch the industry’s first casino media network, giving brands access to Mohegan’s rich first-party data. According to the new agreement, brands using […]
Industry
November 7, 2024
Google Ads to Allow Personalized Social Casino Game App Campaigns
Next month, Google Ads will update its Personalized Ads policy to allow personalization for social casino game app campaigns. This change will take effect on December 4, 2024, and by the end of March 2025, all advertisers will be able to personalize ads for online social casino game apps. Social Casino Mobile Apps, Removed From […]
Industry
July 30, 2024
New York Bill Targets Advertising Rules for Online Sportsbooks
The statewide expansion of sports betting helped the activity reach millions of Americans in nearly 40 US states. Currently, approximately a dozen states are yet to legalize wagering on sports with the list including Minnesota, Texas and California, among others. With the expansion of wagering on sports came the need for stricter regulation of advertising. […]
Industry
June 25, 2024
ACMA Could Fine Kayo in Australia for Allegedly Breaching Ad Rules
The independent Commonwealth statutory authority that regulates communications and media services in Australia, the Australian Communications and Media Authority (ACMA), has issued a remedial direction to the video sports streaming subscription service Kayo. The direction was sent as a result of the service owned by Hubbl allegedly breaching the country’s gambling advertising rules. Kayo to […]
Industry
November 27, 2023
Tough Regulations to Impact Dublin Betting Shops Advertising
The current planning regulations in Dublin, Ireland, require betting shops to remove banners promoting gambling without a penalty within a period of four weeks. During this time, the betting shops can retain this form of advertising which is deemed illegal by the Dublin City Council, a council responsible for planning, development and other community initiatives. […]
Industry
October 17, 2023
ACMA Publishes Gambling Advertising in Australia Report
The Australian Communications and Media Authority (ACMA) published its Gambling Advertising in Australia: Placement and Spending report, outlining the persistence of gambling ads in the country during the twelve-month period between May 2022 and April 2023. The report notably shows that over a million gambling ads have been aired on free-to-air TV and metro radio […]
Legal
September 12, 2023
Google Avoids $800K Fine in Italy for Alleged Gambling Ad Breaches
A few years ago, in 2019, the government in Italy implemented the Dignity Decree of 2018, a new form of restriction that effectively banned any form of gambling-related advertising. The blanket ban applied to the land-based, as well as the online sector and included prohibition for gambling advertising via radio and TV as well. The […]
Industry
August 4, 2023
Finland’s National Police Board to Monitor Gambling Marketing for WRC
The World Rally Championship (WRC), one of the most anticipated events within the racing vertical, kicked off in Finland on Thursday, August 3, 2023. Set to run through Sunday, August 6, 2023, the WRC and its side events are being closely monitored by the National Police Board in the country. The announcement about the scrutiny […]
Industry
July 18, 2023
Proposed Gambling Ad Ban in Ireland Raises Concerns for Sports Broadcasts
A proposed ban on gambling advertising in Ireland has raised concerns about live sports broadcasts, including soccer and horseracing. Following its initial rejection in January, the Department of Justice in Ireland in April expressed its willingness to support the advancement of the Gambling Regulation Bill as part of its 2023 Justice Plan. The bill includes […]
Industry
June 16, 2023
Guardian Media Group Closes the Door to Gambling Advertising
Guardian Media Group has moved to prohibit any forms of gambling advertising from appearing on its online and print outlets, The Guardian, Observer, and Guardian Weekly, with immediate effect. Gambling Advertising Facilitates Addiction The media group outlined ethical concerns behind its decision to ban gambling advertising, including promotions for sports betting, online casinos and scratch […]
