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Industry
April 17, 2025
Ladbrokes Onboards Flat Jockey Sean Levey as Brand Ambassador
British sports betting company Ladbrokes announced that it has onboarded the star jockey Sean Levey as its latest racing ambassador. Levey joins the Ladbrokes family just in time for the flat racing season. Levey Joins the Ladbrokes Family The partnership was announced on Ladbrokes’ official X account, with the company welcoming Levey on board. We’re […]
Industry
April 11, 2025
European Commission Says Belgium Did Not Favor Ladbrokes
The European Commission (EC) has issued a ruling on a long-standing dispute involving Ladbrokes and Belgium. In an official statement on its website, the EC concluded that the sports betting operator did not receive any unauthorized aid from the state. The commission also noted that a non-confidential version of its decision will be published at […]
Industry
February 5, 2025
App Used for Baby Monitoring Displays Ladbrokes Ads, Alarming Parents
Earlier this week, the UK Gambling Commission, the country’s gambling regulator, announced changes to deposit limits, as well as player fund protection. The move comes at a time when an overhaul of the gambling sector is ongoing and seeks to make the country’s laws fit for the digital age, ensuring the protection of consumers. Yet, […]
Business
June 14, 2024
Ladbrokes Celebrates Soccer with a New Ad Campaign
Leading sportsbook Ladbrokes has launched its new “Bring Your Wave” campaign, evoking the Mexican Wave, one of soccer’s most iconic fan celebrations. With the European Championships and the 2024/25 Soccer Season just around the corner, the operator hopes to stoke fan excitement and give users new and engaging ways to support their favorite teams. The […]
Business
February 15, 2024
Entain Strikes Sponsorship Deals in Australia and New Zealand
Ladbrokes, the Entain-owned betting brand, has enhanced its regional sponsorship agreement with the Ultimate Fighting Championship (UFC) in Australia. The two-year deal will see the branding in the Octagon and during UFC broadcasts in Australia transition from the neds brand to Ladbrokes. Entain also recently secured a 25-year strategic partnering agreement in New Zealand to […]
Casino
September 4, 2023
HungryBear Gaming Launches Slot Masters Sportsbook Version for Ladbrokes
HungryBear Gaming, the UK-based game design and development company with expertise in producing casino games that use HTML5, has announced the release of a custom variant of its iconic Slot Masters game for the Ladbrokes brand. In August, the latter announced it would offer British fans free tickets to comedy shows and music festivals via […]
Industry
August 1, 2023
Ladbrokes to Provide Free Tickets to Shows via Ladbrokes LIVE
A few months after inking a boxing partnership with Wasserman, trusted British betting operator Ladbrokes has unveiled a new rewards platform for its fans, allowing them to win various experiences. The new scheme is called Ladbrokes LIVE and will provide players with chances to earn free tickets to a variety of live events. The launch […]
Industry
July 12, 2023
Ladbrokes Once Again under Fire by ASA over Promoted Tweets
Two promotional messages from Ladbrokes’ Twitter seen between January and February this year caught the attention of the regulator in charge of advertising in the UK, the Advertising Standards Authority (ASA). One of the messages included two images of Eddie Howe, the famous Premier League manager along with a large “V” between them and the […]
Industry
July 6, 2023
Belgian Regulator Objects to Ladbrokes-PMU Distribution Agreement
The Belgian Competition Authority (BCA)’s was concerned that a horse racing distribution agreement between Ladbrokes and Pari-Mutuel Urbain (PMU) could stifle competition in the country. Combining the two companies’ significant cross-border resources could severely limit smaller operators’ ability to compete, threatening to create a monopoly in the Belgian market. Two Industry Giants Join Forces Entain […]
Industry
July 5, 2023
ASA Finds Ladbrokes Ad with Jake Paul “Irresponsible”
An ad that featured the famous YouTube star and boxer, Jake Paul, captured the attention of the Advertising Standards Authority (ASA), the UK’s regulator in charge of advertising. In a post on Twitter from February, the leading betting and gaming operator, Ladbrokes, submitted a poll asking the audience to predict what can Paul expect after […]
