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Business
February 13, 2024
Flutter Grants PMU Access to B2B Sportsbook Platform
The global gaming and entertainment company, Flutter Entertainment, announced an important business-to-business (B2B) partnership with Pari Mutuel Urbain (PMU), the leading French and international horse race betting operator. Details regarding the landmark collaboration emerged Tuesday, designating PMU as the first external brand outside of Flutter Group to gain access to the company’s multi-channel B2B Sportsbook […]
Industry
July 6, 2023
Belgian Regulator Objects to Ladbrokes-PMU Distribution Agreement
The Belgian Competition Authority (BCA)’s was concerned that a horse racing distribution agreement between Ladbrokes and Pari-Mutuel Urbain (PMU) could stifle competition in the country. Combining the two companies’ significant cross-border resources could severely limit smaller operators’ ability to compete, threatening to create a monopoly in the Belgian market. Two Industry Giants Join Forces Entain […]
Industry
January 16, 2023
PMU Names Pribile as Director of Marketing and Product
Pari-Mutuel Urbain (PMU), а French horse racing operator, has expanded its team with the addition of Olivier Pribile as its new director of marketing and product. The experienced worker will leverage his experience with the racing sector to help the company improve its products and help it reach more players. Pribile to Help PMU Grow […]
Industry
July 8, 2022
PMU Names Emmanuelle Malecaze-Doublet as CEO
Emmanuelle Malecaze-Doublet has been appointed as the new chief executive officer of the French sports betting operator Pari Mutuel Urbain (PMU). The news marks an important milestone in the evolution of the company founded in 1930, as Malecaze-Doublet will become the first female chief executive officer to ever join the operator. Malecaze-Doublet to replace Interim […]
Sports
March 30, 2022
PMU Enters Senegal Market through Partnership with Honoré Gaming
Pari Mutuel Urbain (PMU), a French horse racing company, has entered the Senegal market for the first time. The company has collaborated with the Senegalese National Lottery (Lonase) to allow punters in Senegal to bet on the same horse races and with the same payouts as the PMU’s players in France. PMU has extended its […]
