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Industry
February 3, 2025
Sky Betting Ruling May Trigger Wider Effects on the Industry
Last month, we reported on High Court judge Rowena Collins Rice’s ruling that Sky Betting & Gaming (SBG) unlawfully processed a customer’s personal data to deliver targeted marketing materials over a long period. Based on the same ruling, campaigners are now calling on the UK Gambling Commission (UKGC) and the Information Commissioner’s Office to investigate […]
Legal
January 24, 2025
High Court Says Sky Betting Illegally Processed Customer Data
A High Court judge has ruled that Sky Betting & Gaming (SBG) unlawfully processed a customer’s personal data to deliver targeted marketing materials over a historical period. Justice Rowena Collins Rice delivered her decision on January 23, concluding that the customer, referred to as “RTM,” had not given valid consent for using his data in […]
Industry
September 17, 2024
Sky Betting and Gaming Reprimanded by ICO over User Data Sharing
In the digital world, advertising is everywhere. From TV to social media and even smartphone apps, ads can be found almost everywhere. To target specific customers, companies often sell customer data as a way to reach different audiences. While that’s not unusual in some cases, when it comes to gambling, such ads can have a […]
Industry
August 24, 2023
Sky Betting and Gaming to Continue Promoting Safer Gambling Alongside the EFL
Steve Birch, Sky Betting and Gaming’s chief commercial officer, addressed his company’s partnership with the English Football League (EFL) and the two parties’ commitment to responsible gambling. Now entering its second decade, the partnership between the operator and the league continues as strong as ever. In a statement provided to Britain’s Betting and Gaming Council […]
Sports
August 8, 2023
SSG and Sky Betting and Gaming Renew Soccer Content Partnership
The leading technology, content and media company focusing on sports betting, Spotlight Sports Group (SSG), announced it renewed its content partnership with Sky Betting and Gaming. On Monday, the company revealed it has built a fully managed soccer content hub for Sky Betting and Gaming. The new content hub, SSG said, will support the annual […]
Sports
March 9, 2023
SSG to Create a Cheltenham Festival Content Hub for Sky Betting and Gaming
Spotlight Sports Group (SSG), a leading provider of sports tech, content and media, has unveiled a new agreement with the UK-based operator Sky Betting and Gaming. Under the agreement, the supplier will develop and manage a Cheltenham Festival racing content hub for the gambling company. This is not the first time the two companies have […]
Industry
June 6, 2022
Push Gaming Partners with Sky Betting and Gaming
Top-tier Business-to-Business gaming developer Push Gaming has signed a new agreement with state-of-the-art operator Sky Betting and Gaming. The commercial partnership will stimulate the supplier’s expansion in the UK by providing highly popular titles like Jammin’ Jars and Razor Shark to players. What the New Deal Means for Push Gaming Push Gaming’s portfolio consists of […]
Legal
March 9, 2022
UKGC Fines Sky Betting and Gaming over Marketing Breaches
The leading betting and gaming operator, Sky Betting and Gaming, received a $1.5 million financial penalty from the Gambling Commission in the UK. GC Issues a $1.5 Million Fine for Sky Betting and Gaming The gambling regulator in the UK announced on Wednesday that it imposed a fine against online gambling business Bonne Terre Limited, […]
Industry
January 27, 2022
Data Harvesting and Player Profiling Help SBG Target Addicts
A detailed investigation into data flows in the online gambling industry revealed the scale and depth of surveillance and data practices deployed by gambling operators to build detailed profiles of their customers. Behavioral Data Harvesting The investigation commissioned by Clean Up Gambling, a not-for-profit gambling campaign in the UK, and carried out by Creative Labs, […]
Industry
November 3, 2021
More Flutter Trouble as Sky Vegas Targeted Gambling Addicts
Sky Vegas, a Flutter Entertainment-owned online gaming brand, landed in hot regulatory waters after several UK customers who had self-excluded themselves from gambling reported to have been targeted with free spin offers by the brand, an article in The Guardian reveals. Raising Concerns for Relapse Sky Vegas sent promotional messages offering 100 free spins as […]