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Sports
July 12, 2023
Betclic Named Title Sponsor of Liga Portugal
Betclic, a French online gambling and sports betting company, has become the official title sponsor of Liga Portugal. The agreement with the soccer organization is the operator’s biggest Portugal-facing move yet and will greatly augment its presence in the country. Under the agreement, starting this season, Liga Portugal will be called Liga Portugal Betclic. As […]
Sports
July 10, 2023
Paddy Power to Sponsor the PDC World Darts Championship
Irish gambling operator Paddy Power will be the official sponsor of the upcoming PDC World Darts Championship. The company jokingly promised its customers a room full of “of bleary-eyed revelers, raucous singing and ill-fitting and even more ill-judged attire.” Describing the sponsorship deal as a “match made in heaven,” Paddy Power expressed its excitement about […]
Sports
July 7, 2023
Betsson Named Official Sponsor of IHF Women’s World Championship 2023
Global betting powerhouse Betsson announced that it will serve as the official sponsor of the upcoming 26th IHF Women’s World Championship 2023, brokered by SPORTFIVE. The arrangement affirms the operator’s commitment to supporting women’s sports. The championship’s group stage will be hosted by Sweden, Norway and Denmark and will engage sports fans from November 29 […]
Sports
July 5, 2023
QuinnBet Extends Hibernian FC Deal by Two Years
A month after teaming up with The Curragh, gambling operator QuinnBet has secured an extension to its commercial partnership with Hibernian FC, a Scotland-based soccer team. As a result, the club will continue to promote the gaming company. QuinnBet and Hibs first joined forces in 2022, with the former party’s brand being extensively promoted across […]
Sports
July 3, 2023
SBOTOP’s Deal with Fulham Works, CEO Mummery Said
Gambling sponsorships in pro sports are one of the hot topics in the British gaming industry. Fulham FC, a local soccer organization, just penned a sponsorship agreement with the gambling operator SBOTOP, in spite of increased activism against such deals. Bill Mummery, the chief executive of SBOTOP’s parent company, Celton Manx Limited, shared his thoughts […]
Sports
June 30, 2023
Superbet Named Title Sponsor of First World Series of Darts in Poland
Online sports betting and gaming operator, Superbet, announced it has been named title sponsor of the 2023 Superbet Poland Darts Masters scheduled to take place next week. Logo Featuring on Players and On-Stage The selection of Superbet as title sponsor of the inaugural edition of the Professional Darts Corporation (PDC)’s World Series of Darts will […]
Esports
June 27, 2023
Tundra Esports Unveils New Sponsorship Deal with Winline
The leading betting company with a strong presence in Eastern Europe, Winline, continues its expansion into the esports vertical by announcing a new partnership. The company unveiled details regarding a new sponsorship agreement with the globally-recognized esports team Tundra Esports. Under the terms of the new collaboration, Winline will benefit from exposure via the team’s […]
Sports
June 22, 2023
Aston Villa Fits BK8 Front-of-Shirt Deal into Transitory Period
English Premier League (EPL) side Aston Villa FC announced today it has agreed to a three-year partnership with online gambling firm BK8 to make it the club’s new principal and front-of-shirt partner. Collaborations to Grow Both Brands Under the terms of the agreement, the logo of the betting and gaming firm will feature on the […]
Sports
June 16, 2023
Chelsea FC Considering Sponsorship Deal With Stake
The overhaul of the gambling sector in the UK is yet to lift off. While recently, the government released the White Paper of the review of the Gambling Act, meaningful changes are still ahead. Yet, amid talks for a possible shirt sponsorship ban, many soccer teams in the country vowed support for such a measure, […]
Sports
June 7, 2023
Sky Bet Extends EFL Sponsorship through the 2028-29 Season
Sky Bet will remain the English Football League (EFL)‘s official sponsor until the end of the 2028-29 campaign after the sports betting and gaming brand and the league signed a five-year contract extension. Rights Fee Increases by 50% The contract extension builds on a decade-long partnership between Sky Bet and the EFL and will increase […]
