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Lottery
March 28, 2024
Allwyn Unveils New Campaign for Its Set For Life Game
Allwyn, the operator of the United Kingdom’s National Lottery, has unveiled a new campaign for its Set For Life game. The initiative seeks to promote the game and introduce it to new audiences. To better promote Set For Life, Allwyn has teamed up with the award-winning producer and musician Fraser T Smith. Created by VCCP […]
Legal
March 15, 2024
UK Government Investigates Ties between Allwyn and Kremlin-Owned Banks
Allwyn, the company behind the UK’s largest public-sector contract, allegedly borrowed millions from Russia’s two largest lenders, VTB and Sberbank, according to a revelation by The Guardian. While the company did not violate sanctions, this newest controversy raises concerns regarding the gambling sector’s transparency and may undermine the UKGC’s position. Allwyn Claims It Complied with […]
Industry
February 1, 2024
Allwyn Takes over The National Lottery, Launches New Marketing Campaign
Lottery giant Allwyn has made history, becoming the first company other than Camelot to operate the United Kingdom’s National Lottery. The Czech company promised to celebrate this by providing more money to good causes than ever. Allwyn was selected as The National Lottery’s successor a while ago, much to Camelot’s initial dismay. Camelot and IGT […]
Lottery
January 17, 2024
IGT Confirms Partnership Extension with the UK National Lottery
The leading provider of technology, powering lotteries across the globe, International Game Technology (IGT), announced an important partnership extension. On Wednesday, the company confirmed it agreed to extend its contract for the provision of its lottery system for the UK National Lottery. The announcement comes ahead of the switch of the Lottery license from Camelot […]
Lottery
January 16, 2024
Transfer of National Lottery License to Boost Funds for Good Causes
Since 1994, when the National Lottery in the UK held its first draw, more than 670,000 projects have received vital funding. The Lottery helped raise more than £47 billion ($59.4 billion) for Good Causes and now, considering the transfer of its license, those proceeds are expected to continue growing. For three decades, Camelot held the […]
Business
January 11, 2024
Allwyn Names Steve Parkinson as Brand and Marketing Director
Allwyn UK, the successor of Camelot as The National Lottery operator, announced a major new appointment. According to the announcement, Steve Parkinson, a former Bauer Media leader, will join the Allwyn team as its new brand and marketing director. In this new position, Parkinson will leverage his expertise to grow The National Lottery and help […]
Industry
January 10, 2024
IGT Discontinues National Lottery-Related Appeal
International Game Technology (IGT), a leading supplier of products and solutions to the global casino industry, has discontinued its appeal against the High Court’s decision to stop it from pursuing damages from the UKGC. For reference, IGT disagreed with the regulator’s decision to select Allwyn as the next National Lottery operator and claimed that Camelot’s […]
Lottery
December 21, 2023
Allwyn Selects Mark Hughes as Chief Security Officer
Mark Hughes is a long-standing industry veteran, and he will be tasked with all areas of The National Lottery’s security. He will become onboarded with the company’s operations from January 15, 2024, ahead of the official company takeover from Camelot on February 1, 2024. Bringing Security Veteran to Safeguard Lottery Operations Hughes is versed in […]
Legal
December 4, 2023
Richard Desmond Challenges UKGC’s Selection of Allwyn as The National Lottery Operator
The UK Gambling Commission’s (UKGC) decision to crown Allwyn as the successor of The National Lottery has once again been challenged. While Camelot retracted its claims and eventually joined Allwyn, another challenger has now appeared. The new dispute comes from Richard Desmond, a British businessman and media mogul. Desmond will seek damages from the UKGC […]
Lottery
October 9, 2023
National Lottery Dedicates £200M Funding for Heritage Places
The National Lottery Heritage Fund helps distribute funding from the UK National Lottery, supporting different heritage processes across the country. On Sunday, the Heritage Fund revealed that it will provide vital support for 20 long-term projects under its new Heritage Places initiative. Overall, some £200 million ($243.6 million) is expected to benefit the transformation of […]
