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Casino
December 21, 2023
Play’n GO Grows in Italy with William Hill
Moving forward, William Hill players in Italy will have the opportunity to benefit from Play’n GO’s full range of award-winning games, which includes Book of Dead and various well-established franchises by the company, such as Reactoonz, Rise of Olympus and Tome of Madness, among some of the company’s most prominent options. Bringing Acclaimed Slot Franchises […]
Business
December 4, 2023
Playtech Eyed a £700M Acquisition of William Hill
British gambling company William Hill has rejected a takeover attempt from Playtech, according to a report by The Sunday Times. The news outlet claimed that the latter company offered £700 million (approximately $887 million) for the acquisition. According to unspecified sources, Playtech tried to acquire William Hill in July. The former company may have sought […]
Business
November 16, 2023
888 Highlights Responsible Gaming Efforts Amid Safer Gambling Week
888, the company that acquired William Hill earlier this year, provided insights into its efforts to promote responsible gambling across its retail business during the ongoing Safer Gambling Week. According to the company, the initiative is a great opportunity to reflect on its progress. Mark McCaffrey, the company’s head of compliance policy, retail & sportsbook, […]
Business
October 31, 2023
TrueLayer and William Hill Team Up for Instant Payment Solutions
In a strategic move to enhance its customer experience, William Hill, one of the UK’s leading gaming operators, has partnered with TrueLayer, a payments technology provider. This mutually beneficial agreement will significantly bolster TrueLayer’s market presence, allowing it to stand out amidst harsh competition. Meanwhile, William Hill will benefit from instant bank payment capabilities, improving […]
Industry
September 7, 2023
Pragmatic Play Injects Live Casino Content into 888’s William Hill
Pragmatic Play, a leading provider of iGaming content, has expanded its global footprint thanks to a partnership with another tier-one operator. As announced, the supplier has formed an alliance with William Hill, a subsidiary of 888 Holdings. Under the agreement, Pragmatic Play will provide its new client with its live casino portfolio, powering its UK […]
Sports
August 23, 2023
ASA Backs William Hill in Ads Ruling Involving Former Athletes
ASA originally addressed the matter as it suspected that the involvement of Savage in a brief video excerpt posted on Twitter in February 2023 broke the CAP Code. Specifically, ASA contended that Savage is a sports figure that holds a strong appeal with younger audiences, which was a direct breach of the advertising rules in […]
Industry
August 16, 2023
William Hill US Launches Renewed App in Nevada
William Hill’s US arm has launched an enhanced version of its sportsbook app in Nevada following a short shutdown. The release of the new app comes a few weeks ahead of the new NFL season, ensuring that bettors will have the best possible experiences. The new app launched earlier today, following a short maintenance period […]
Industry
August 2, 2023
William Hill Features Eric Cantona In New Advertising Campaign
Eric Cantona, a French soccer legend, formerly playing for Manchester United, has joined British operator William Hill for a new advertising campaign. Under the slogan “Who You Got?”, the campaign will promote the gambling operator’s EPIC Value products. William Hill’s new campaign launches today, just in time for the upcoming start of the 2023/24 soccer […]
Casino
July 5, 2023
Play’n GO Forays into Retail Gaming, Launches Book of Dead with William Hill
Play’n GO, a developer of exciting casino experiences, announced that its best online slot, Book of Dead, will now be available at land-based casinos in the United Kingdom. The launch of the game’s retail edition comes thanks to a partnership agreement between the developer and William Hill. As a result of the deal, players can […]
Business
July 4, 2023
888 Holdings’ William Hill Keeps the Status Quo in 2022
William Hill Limited, a UK-based subsidiary of Gibraltar-based 888 Holdings, has published its annual financial report for 2022, a flat year in which foreign exchange gains helped the business to profit. Betting Shops Saved the Day For the 52 weeks ended December 27, 2022, William Hill generated net revenue of £1.2353 billion ($1.5688 billion), ending […]