In this exclusive interview for GablingNews with Toni Karapetrov, Habanero’s Head of Corporate Communications, we dive deep into the exciting future of the gambling industry in Africa. As the sector evolves, Karapetrov sheds light on how emerging technologies and responsible gaming initiatives will shape the landscape. With a passion for innovation, Karapetrov shares his perspective on what’s next for both operators and players, with a strong focus on Africa as the next digital frontier for Habanero.
Q: Africa is a hot topic in iGaming right now. What makes the region such a key focus for Habanero, and how do you view its long-term potential?
Africa is becoming one of the most promising regions in iGaming, and it is easy to see why. Our approach is driven by data-led market analysis, identifying markets where we can bring genuine value, and Africa continues to stand out as a region with strong long-term potential. The rise in mobile penetration, combined with a younger population and a highly engaged player base, is creating exciting conditions for growth. In addition, we are seeing encouraging progress in terms of regulatory development across several key markets. Having always been committed to long-term expansion, Africa is firmly part of that vision.
Q: Connectivity and device limitations are often challenges in emerging markets. How has Habanero adapted its game development to meet the needs of African players?
Habanero has been active in emerging markets for many years, and during that time, we have developed a strong understanding of how to create accessible and high-performing content that works across a wide range of player devices. In Africa, this means designing games that are lightweight, load quickly, run smoothly, and offer a full, engaging experience no matter the setup. Our focus is on ensuring that all players, regardless of device or connection, can enjoy the same level of quality and entertainment. To make sure of this, we do not compromise on mechanics or visual appeal and are continuously fine-tuning our performance to make sure that technical barriers never get in the way of enjoyment.
Q: Player engagement is crucial for retention, especially in mobile-first regions. How does Habanero ensure its games are built with mobile optimisation in mind for African audiences?
Mobile optimisation is at the heart of everything we do, and at Habanero, everything is built to perform well on smaller screens, with interfaces that are easy to navigate and gameplay that runs seamlessly. Beyond technical performance, we also think deeply about what keeps players engaged. That means offering strong mechanics, rewarding bonus features, and a consistent level of polish that gives players confidence in the product. Across all regions, the most important thing is that our games are accessible, but we also strive to make sure we deliver something that players want to come back to, time and time again.
Q: With so much variation in regulation and player behaviour across Africa, how does Habanero approach localisation and navigate these diverse markets?
Africa is incredibly diverse, and Habanero approaches each market with that in mind. For us, localisation means more than just translation. It involves understanding how players engage with content and what influences their experience. This could include cultural context, regulatory standards, or the types of devices commonly used. We work closely with local partners to shape an approach that fits each market. That might mean adjusting themes, reworking features, or meeting specific compliance needs. Flexibility is one of our greatest strengths, and it is what helps us wherever we go.
Q: As competition in the region continues to grow, what gives Habanero the edge when it comes to standing out and driving market penetration?
We have never focused on rapid expansion for the sake of growth. What sets Habanero apart is our unique edge, and this lies in being strategic and consistent, and choosing our markets carefully. We pride ourselves on delivering premium content that performs well in every region we enter, and our ability to build trust with operators and players.
Our games are designed to stand out not just visually, but through their playability, balance, and retention. By focusing on creating content players genuinely enjoy, backed by data and strong partnerships, we have been able to compete effectively, even in highly competitive markets. Ultimately, Habanero is about delivering quality and doing so with purpose.