Visualize Group, an investment partnership that makes high-conviction and long-duration investments in generationally enduring businesses, set out to acquire BMM Testlabs, a leading private independent test lab for gaming products.
The deal is consistent with the former party’s strategy of investments in reputable businesses.
The Deal Is Consistent with Visualize Group’s Strategy
The financial aspect of the agreement was not disclosed publicly but Visualize Group confirmed that BMM’s current president and chief executive officer, Martin Storm, will remain on board. Storm will remain at the helm of the lab, retaining a significant portion of the business.
At the same time, Visualize Group will enact an ownership program that would provide existing BMM employees with opportunities to join the investment firm’s value creation plan. According to Visualize Group, this would involve a number of key growth initiatives.
For reference, BMM is one of the world’s oldest and most trusted independent test labs for gaming products. Founded in 1981, the lab has had over four decades to perfect its approach to testing and conduct reliable testing of its clients’ products.
Thanks to BMM’s services, countless companies can test their games to ensure that they are fair and transparent. This excellence in business is exactly what attracted Visualize Group, which has continuously invested in “generationally enduring businesses,” such as BMM Testlabs. The former company promised to support the lab’s existing business, ensuring that it can continue to provide its critical services.
Visualize Says the Demand for BMM’s Services Will Continue to Grow
Martin Storm, prez and CEO of BMM Testlabs, highlighted BMM’s long-term commitment to being the premier service provider and partner to B2B suppliers, operators and regulators and ensuring that gambling is conducted fairly and compliantly.
Commenting on the new partnership, Storm said that he feels honored by the opportunity to continue offering these crucial services in partnership with Visualize Group.
It’s a privilege to contribute to this journey and witness the achievement of our ambitious goals. Partnering with Visualize marks an exciting new chapter, as together we will drive growth for BMM and seize the immense opportunities within the evolving gaming market.
Martin Storm, president and CEO, BMM Testlabs
Mervin Ike, a managing partner of Visualize, was likewise pleased with the deal. He said that the acquisition is consistent with his team’s continued investments in “exceptional businesses and management teams.”
He furthermore highlighted the importance of BMM’s services to the global gaming industry. According to him, Visualize studied the continued growth of gaming and determined that, as new markets open, the need for safe and compliant gaming will rise.
Ike concluded: “With its global footprint, track record of technical leadership, and trusted reputation in the market, we believe BMM is the best-positioned regulatory technology platform to capitalize on the market opportunity. We’re thrilled to collaborate with Storm and the entire team at BMM.”